Brazil adds 432,000 pay TV subscribers in 3Q 2013

Monday, November 18th, 2013
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According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended September 2013 at 17.4 million, with more than 2 million new subscribers being added over the preceding 12 months – an annual growth rate of 13%. Satellite accounted for 1.68 million of the net additions.

In the third quarter, 432 thousand new subscribers were added, with satellite adding 336 thousand. In the equivalent quarter of 2012, Brazil added 864 thousand subscribers to its total.

Pay TV subscribers by technology:

                          2012                                2013      Change      Change  
        ----------------------  ----------------------------------     3Q 2013     3Q 2013
                3Q          4Q          1Q          2Q          3Q  v, 2Q 2013  v, 3Q 2012
        ----------  ----------  ----------  ----------  ----------  ----------  ----------
MMDS       163,895     142,113     101,289      33,758      15,907     -17,851    -147,988
Cable    6,074,535   6,199,159   6,337,134   6,438,784   6,549,439     110,655     474,904
DTH      9,157,412   9,844,090  10,367,271  10,501,430  10,837,878     336,448   1,680,466
Others       3,593       3,595       3,580          66       3,541       3,475         -52
        ----------  ----------  ----------  ----------  ----------  ----------  ----------
Total   15,399,435  16,188,957  16,974,038  16,960,993  17,406,765     432,727   2,007,330

Pay TV subscribers by operator (end-September 2013):

Company        Subscribers    Share
-------------  -----------  -------
Net/Embratel     9,227,154   53.01%
Sky/DIRECTV      5,255,154   30.19%
Oi                 911,566    5.24%
GVT                586,862    3.37%
Telefônica         552,785    3.18%
Viacabo            157,215    0.90%
Algar              128,177    0.74%
NossaTV             97,894    0.56%
TV Cidade           65,773    0.38%
Jangadeiro          54,732    0.31%
Cabo Serviços       49,006    0.28%
Others             320,447    1.84%
-------------  -----------  -------
TOTAL           17,406,765  100.00%