Boxer TV selects Norigin Media multiscreen TVE appsWednesday, March 12th, 2014
NORIGIN MEDIA, a TV Everywhere Company, which enables multi-screen TV products, today announced the company has entered into a partnership with BOXER TV, owned by the Teracom Group, for the licensing of its multi-screen Hybrid Apps solution in Sweden and Denmark. The new TV Everywhere (TVE) client apps will extend the current Boxer TV service to mobiles, tablets, PCs & Macs to deliver OTT (Over-the-Top) TV and video content to customers across Scandinavia.
As part of Teracom Group, which owns and operates DTT networks with pay TV services across Sweden and Denmark, Boxer TV is one of the Nordic region’s largest pay TV companies and has been delivering content on the Swedish DTT network since 1999. The company currently offers over 50 live channels and a comprehensive video-on-demand catalogue to one million subscribing households in the region.
“Consumers in Europe are increasingly demanding TV Everywhere services and these types of services are clearly gaining momentum in Scandinavia. This partnership reflects the fast growth in demand for TVE Apps in the region,” said Roland Svensson, Director of Product at Teracom Group. “We needed a flexible and fast time to market solution that provides top-of-the-line user experience. Given NORIGIN MEDIA’s mature product and vast experience with major operators made them the natural partner choice to provide the ‘TV Everywhere’ experience for our subscribers.”
NORIGIN MEDIA’s Hybrid Apps product is a multi-screen application suite which utilises the benefits of HTML5 within natively coded applications, for common implementation. This enables maintenance of one single product across all devices ranging from Connected TVs, Game Consoles, Tablets, PCs & Macs and SmartPhones. The Hybrid Apps will be integrated via ready plugins to the service providers’ chosen video platform, future-proofing the service and maintaining a robust roadmap for the further evolution of the company’s TV offering.
Ajey Anand, Chief Commercial Officer commented: “It is always good to be chosen within our home market and we are very proud to have entered into this partnership with BOXER TV. In this highly competitive environment; Scandinavia is increasingly becoming a hub for innovative streaming TV services and the signing of this agreement will further strengthen our growing presence in the region. We have some ambitious plans for asserting our presence in the coming months as we look towards further expansion, and I am looking forward to these deployments in Scandinavia in 2014.”
With the integration of NORIGIN MEDIA’s technology, the new TVE Apps will see further premium content added to Boxer TV’s current TV offering, enabling end users to benefit from an optimized TV experience that allows them to enjoy high quality multi-screen TV across connected devices.
The Application product suite will be showcased at the TV Connect 2014 conference in Olympia, London from the 18th-20th March 2014. For scheduling meetings please write to: [email protected]