Ericsson demonstrates the latest in broadband and multimedia at Mobile World Congress in Barcelona

Tuesday, February 5th, 2008 
Ericsson logo

Ericsson (NASDAQ: ERIC) will showcase the latest in multimedia and broadband, including several world firsts, at the Mobile World Congress in Barcelona, Spain, February 11-14. Ericsson’s demonstrations will unveil the latest developments in television, mobile broadband and energy efficiency. Visitors will be able to experience the technology and learn about the services’ capabilities at Ericsson’s main conference stand, located in Hall 8, La Fira, and in the TV pavilion and outdoor area.

Meet Jessica – a true digital native*

Jessica has grown up with technology and seeks creative new ways to communicate and consume multimedia services on any device. Jessica demonstrates the new opportunities for television, including IPTV and mobile TV, and highlights how attractive content, user-friendly technology and innovative applications drive consumption and communication. Visitors will also be able to explore the technology that makes interactive multimedia possible, including the new Multimedia Communications Suite, services over IMS, and MBMS (Multimedia Broadcast Multicast Service), which allows simultaneous broadcasting to a large numbers of users. (Main stand, Hall 8).

Meet Tom – a true careerist

Tom leads a hectic life: he is a careerist, a father and a football fan. He can still manage his life and be on top of things thanks to the advanced mobile multimedia solutions Ericsson and his operator provide him with. Step into his shoes and follow him around a normal day to see how broadband, enterprise and voice services merge seamlessly around him. Visitors can experience interactive IPTV solutions; voice services such as AMR Wideband, HSPA and mobile broadband modules; hosted enterprise solutions including Multimedia Contact Center; Converged Center; Mobile push email/calendar; and web-integrated mobile GPS navigation. Tom’s experience highlights a complete array of services packaged so that an operator can offer enterprise users, such as Tom, seamless, flexible and dependable services for any business situation. (Main stand, Hall 8).

Meet Mosi – an empowered phone user

Mosi is a carpenter in Nigeria whose life is changing dramatically following the introduction of mobile telephony. Through him, Ericsson will highlight how mobile telephony can improve socioeconomic conditions, while offering operators a sustainable business model in emerging markets. Visitors can see how technology such as Voice SMS, together with innovative solutions such as complete solar-powered radio sites, supports profitable network expansion while helping bridge the digital divide. (Main stand, Hall 8).

The Individual TV Experience at the TV pavilion

Visitors to Ericsson’s TV Pavilion, located outside Hall 8, will be able to experience the whole process of producing, managing, distributing and consuming the TV content. Ericsson’s end-to-end TV capabilities – across multimedia, network and services domains – are on display. Reservations for the TV pavilion demonstrations are limited to customers.

Innovating energy efficiency in the outdoor area

Ericsson will showcase its innovative energy efficient solutions. Optimizing energy efficiency will not only reduce environmental impact, it will also cut network costs and help make communications more affordable for everyone. Mobile network efficiency starts with good design and continues with excellent individual core and radio site performance.

Utilizing alternative sources of energy such as solar, wind and bio-fuels will make communication more accessible and will reduce reliance on fossil fuels and further reduce environmental impact.

The outdoor areas are located in the avenue next to the main entrance to Hall 8. No reservation needed.

* Reservations for the media are available for the Jessica demonstrations, which are scheduled from 5.30pm to 6.00pm, Monday to Wednesday, and 9.00am to 9.30am on Tuesday and Thursday. Places are limited.