Rovi Guide in more than half a million DTAs

Tuesday, September 23rd, 2014 
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Rovi Hits a Major Milestone With the Deployment of Over Half a Million DTA Guides

  • Discovery Solution Helping Increase Subscriber Satisfaction while Fueling All-Digital Transition for Leading Cable Operators in the U.S. and Latin America

SANTA CLARA, Calif. & DENVER — Cable-Tec Expo 2014 — Rovi Corporation (NASDAQ:ROVI) today announced the successful deployment of its guides on over half a million standard and high-definition digital terminal adapters (DTAs). As a result of commercial agreements with more than a dozen leading cable operators including Armstrong, and Cablevision Argentina, as well as successful collaborations with leading equipment manufacturers such as Arris, Evolution Digital and Pace plc, Rovi is now providing its multi-featured TV programming guide to cable households throughout the U.S. and Latin America.

“Rovi has provided significant support as we execute our strategy of enhancing subscriber satisfaction while moving to an all-digital environment,” said Dave Whittmann, vice president of Cable Marketing, Armstrong. “Rovi not only delivered the high-quality navigation experience needed to make the process easy and positive for our customers, but also the assistance required to streamline the service-wide rollout.”

DTAs are simple devices that convert incoming digital signals into analog signals that can be viewed on older television sets. These devices are helping cable companies as they upgrade local systems from analog to digital and optimize bandwidth to support additional high-definition channels and high-speed data services. DTAs are also used to deliver services to more rooms in the home via secondary TVs that are not connected to advanced, digital set-top boxes.

Rovi DTA Guide is designed to increase service satisfaction for millions of basic-TV subscribers. Rovi DTA Guide eases the digital transition and enhances the experience for consumers by offering cable subscribers an Interactive Program Guide for navigating content choices. The guide provides subscribers detailed program information for their channel line-ups, access to parental controls and support for multiple languages.

“We are very pleased with the success of Rovi DTA Guide and, importantly, the positive response of our customers as we help them deliver a better TV experience to more devices in the home,” said Omar Javaid, senior vice president, Rovi. “Based on planned additional customer launches and new agreements, we look forward to bringing our guide solutions to more subscribers and, broadly, fueling the overall market’s transition to an all-digital footprint.”

Rovi plans to demonstrate DTA Guides for industry executives at the Cable-Tec Expo, in Denver, Colorado, September 22-25, 2014.