Netflix to reach 100 million international subscribers by 2020

Monday, September 22nd, 2014
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Netflix to breach 100 million international subs

At last week’s CTAM Eurosummit in Copenhagen, Reed Hastings, CEO of Netflix, stated that Netflix expected to achieve penetration of a third of homes seven years after launch.

Extrapolating from this projection, Digital TV Research estimates that Netflix is aiming for 104 million international subscribers by 2020 – and this is just for the countries where it has already launched.

International: Argentina, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Luxembourg, Mexico, Netherlands, Norway, Latin America, Sweden, Switzerland, UK