MStar and SERAPHIC showcase HbbTV 2 at CCBN 2017

Monday, March 27th, 2017

MStar and SERAPHIC showcase HbbTV 2 enabled STB chipsets at CCBN 2017

Beijing — CCBN — MStar, the largest chipset vendor for video processing and a leading semiconductor company for display and digital home solutions, and SERAPHIC, a superb digital TV browser and “TV+ Internet” solution provider, together delivered HbbTV 2 demo on its latest STB (“set-top box”) chipset platforms at CCBN 2017, the largest broadcasting technology and equipment exhibition in the Asia-Pacific region.

SERAPHIC and MStar Semiconductor at CCBN 2017

The industry has witnessed a growing list of countries adopting the HbbTV standard, including the UK, Italy, the Nordics and Spain. By deploying HbbTV 2, the device manufacturers could bring new functionality to HbbTV terminals and enable features including enhanced dynamic ad insertion, improved accessibility, seamless cross-device viewing and standardized Ultra HD delivery with HEVC, etc.

SERAPHIC’s HbbTV solution, based on its leading Sraf® HTML5 Browser, is pre-integrated with MStar’s STB SoCs, therefore STB manufacturers can launch competitive products benefited from the latest advanced HbbTV features and shorter time-to-market in a wide range of countries and regions where HbbTV has become the mandatory requirement.

“We are excited to be working with SERAPHIC, our longtime trustworthy partner, to launch the integrated HbbTV 2 solution at CCBN this year,” Gigi Ma, Marketing Director at MStar, commented, “It will save the prior R&D efforts of STB manufacturers and enable them to provide outstanding interactive experience in a shorten period.”

Xinwen Xue, VP Product Management of SERAPHIC said, “It’s our honor to partner with MStar in this field. Both Mstar and SERAPHIC have devoted a lot of efforts and resources in HbbTV solution since very early time. Today it is great to see that we together can provide strong support to meet HbbTV 2 requirements from STB manufacturers. Also I strongly believe that HbbTV 2 will be widely deployed in more and more countries and regions very soon.”