Eastern Europe digital pay TV subscribers to grow 27% between 2017 and 2023

Eastern Europe to add 17m digital pay TV subs

The number of digital pay TV subscribers in Eastern Europe will increase from 25.49 million in 2010 to 61.57 million in 2017 and onto 78.08 million by 2023. The Eastern Europe Pay TV Forecasts report states that digital pay TV subs will climb by 27% between 2017 and 2023.

Source: Digital TV Research Ltd

Simon Murray, Principal Analyst at Digital TV Research, said: “Eastern Europe is slowly ridding itself of the legacy of analog cable TV. Twenty million households still subscribed to analog cable at end-2017 – more than digital cable. Many of these homes receive very basic packages; often as part of their rent. Some of the remaining analog cable subs do not want to convert to more expensive digital pay TV platforms and will therefore switch to DTT.”

Russia will account for half of the region’s pay TV subscribers in 2023. However, Russia will lose 1.5 million pay TV subscribers between 2017 and 2023. The number of pay TV subs will fall in 10 of the 22 countries covered in the report between 2017 and 2023.

Pay TV revenues in Eastern Europe peaked at $6.53 billion in 2017 and will slowly fall to $6.33 billion by 2023. Analog cable revenues will drop by $1 billion over this period, so digital pay TV revenues will increase by $769 million to $6.25 billion.

For more information on the Eastern Europe Pay TV Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051