Asia Pacific OTT to generate $48 billion

Monday, March 18th, 2019
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Asia Pacific OTT TV episode and movie revenues will reach $48 billion in 2024; up from the $21 billion recorded in 2018. According to the Asia Pacific OTT TV and Video Forecasts report, the total will increase by $5 billion in 2019 alone.

Asia OTT TV and video revenues by country - China, Japan, South Korea, India, Australia, Others - 2018, 2019, 2024
Source: Digital TV Research

China and Japan will account for 71% of the region’s total revenues by 2024. China will command a 57% share by 2024 from the 22 countries covered in the report.
Advertising on OTT sites [AVOD] is the main source of OTT revenues. SVOD will take 39% of OTT revenues by 2024, with AVOD supplying 52%.

AVOD revenues will exceed SVOD revenues in China, India and Japan. China’s AVOD revenues will reach a staggering $16.60 billion by 2024 – or two-thirds of the Asia Pacific total.

Asia Pacific SVOD revenues will climb from just under $8 billion in 2018 to $19 billion in 2024. China’s share will remain at about half of the total. India’s SVOD revenues will quadruple, but it will still be way behind the similarly-sized China.

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 407 million SVOD subscriptions [an SVOD subscriber can have more than one subscription] by 2024, up from 221 million in 2018. China will have 289 million SVOD subs in 2024. India and Japan will supply a further 31 million each.”

Three Chinese companies will top the Asia Pacific SVOD rankings by subscribers in 2024 – two of which will have more than 100 million subs. Never expected to operate as standalone platforms in China, Netflix and Amazon Prime Video will take fourth and fifth places respectively.

Despite being fourth in the subscribers’ ranking, Netflix will top the SVOD revenues’ chart in 2024 – but only just! The top three platforms will account for 60% of the region’s $19 billion SVOD revenues by 2024.