VOO TV+ UX upgraded with personalization from ContentWise

VOO Upgrades TV User Experience and Launches VOO TV+ With Help From ContentWise

BRUSSELS, Belgium & MILAN, Italy — VOO S.A., the leading Belgian quadruple-play broadband and telecommunications operator, selected ContentWise’s digital experience automation and personalization software to launch an entirely new UX across its linear pay TV and multiscreen VOD services.

VOO has launched VOO TV+ its new television experience. The telecommunication operator has entirely redesigned its entertainment platform to respond to its clients’ needs. A new way of watching television based on a 100% personalized, multiscreen and mobile approach.

With VOO TV+, VOO creates a one-to-one and personalized relationship with its customers, with a particular focus on enhancing user experience, simplifying customers’ access to content and boosting viewer engagement. VOO will rely on ContentWise technology to introduce unprecedented levels of personalization and automation:

Implementation of full-page bespoke personalization on the entire content catalog.
Extended range of personalization use cases including multilingual personalized search, favorites, “continue watching”, cross-domain content discovery on VOD, live and catch-up.
Optimized personalization through the introduction of profiles for the whole family.
VOO TV services include 70+ local and international channels, a catalog of 1,500+ VOD titles, premium live and on-demand sports content, and specialized family and music bundles, delivered on STB, OTT and mobile platforms.

“Our goal is to deliver the best content and user experience to our subscribers. When the time came to rethink our approach to our UX orchestration, we found that ContentWise had the capabilities we needed.” Christian Vyncke – VP of Technology, VOO

ContentWise and VOO worked closely to implement the next generation of VOO’s front-end experience, introducing advanced AI capabilities built into the ContentWise UX Engine machine learning platform, supporting the migration of current use cases and the addition of a range of new use cases to improve VOO’s subscribers’ user experience. After a successful pilot test, VOO is now rolling out the new service, VOO TV+, across its entire television customers.

Paolo Bozzola, CEO of ContentWise said: “VOO is a market leader constantly looking for an edge over the competition. By helping them offer a superior personalized user experience, we ultimately help them acquire and retain happy subscribers.”