North American OTT TV revenues to double

North American OTT TV episode and movie revenues will reach $94 billion in 2026; nearly twice as much as the $49 billion in 2020. The US – the world’s most mature market – will increase by $42 billion to $88 billion. Canada will double to $5.4 billion.

Source: Digital TV Research

Simon Murray, Principal Analyst at Digital TV Research, said: “SVOD and AVOD revenues will each increase by $22 billion between 2020 and 2026. AVOD revenues will triple to $33 billion. SVOD will remain the main revenue source, supplying $54 billion by 2026.”