Global pay TV revenues to drop by $30 billion

Monday, May 17th, 2021
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Pay TV revenues to drop by $30 billion

Global pay TV revenues for 138 countries peaked in 2016 at $201 billion. Revenues will fall to $143 billion in 2026 from $173 billion in 2020 – despite the number of pay TV subscribers rising by 15 million.

Global pay TV revenues by country - USA, China, India, UK, Canada, Others - 2010, 2020, 2021, 2026

US pay TV revenues peaked at $104 billion in 2015. Its total will drop from $80 billion in 2020 to $57 billion in 2026. The US will account for 40% of global revenues by 2026, down from 52% in 2015.

Simon Murray, Principal Analyst at Digital TV Research, said: “Revenues will decline in 77 of the 138 countries covered between 2020 and 2026. The US will provide the most dramatic fall – by $23 billion.”

Global satellite TV revenues will drop by $16 billion, with digital cable down by $12 billion. Analog cable will lose a further $2 billion. IPTV won’t lose too much.