North America TV Shipments Surge 28% Y/Y in Q2'08
Thursday, August 14th, 2008Samsung Achieves Record Share
AUSTIN, Texas — Despite a weaker US economy and rising energy prices that directly impact consumers budgets, North American TV shipments climbed a remarkably strong 26% Q/Q and 28% Y/Y in Q2’08 to more than 9.3M units, according to preliminary results from DisplaySearch’s Quarterly Global TV Shipment and Forecast Report. This Y/Y growth is the strongest since DisplaySearch began tracking TV shipments in 2004. LCD and Plasma TV technologies both posted strong sequential quarterly gains, rising 30% and 35%, respectively. PDP growth in particular was influenced by strong initial shipments of Vizio’s 32″ HD PDPs; LCD growth was also very strong at 32″, rising 35% Q/Q.
Some other highlights from Q2’08 include:
- LCD TV shipments rose a stronger than expected 52% Y/Y in Q2 to nearly 7.5M units, driving the total TV growth to such strong levels. Much of the growth came from small- to mid-range screen sizes, such as 19″, 22″ and 32″ where price points are lower and consumers don’t have to stretch budgets as much to afford a new digital flat panel TV.
- PDP shipment growth surged in Q2 by 35% Q/Q and 34% Y/Y as 32″ HD shipments were initiated by Vizio into the US market, quickly rising to almost 13% of all PDP shipments for the quarter. 42″ PDP shipments also rose in Q2, climbing 86% Q/Q, but 50″ PDP shipments were flat Q/Q as LCD proved a tough competitor at 50-54″.
- Overall LCD TV gained share during the quarter, rising from 77.5% to 79.8% unit share, a new high. LCD TV also gained against PDP in the 50-54″ size category, rising to a new high of 46.1% with most 52″ LCD TVs selling at a substantial premium to comparable PDP models. LCD did drop from 97.7% to 93.6% of shipments at 32″ though, as 32″ HD PDP entered the size category during the quarter.
- Samsung (Seoul:005930) was the leading brand with total TV shipment share surging to a record 19.1% of all TV unit shipments in North America during the quarter. Samsung continued to have the leading LCD TV unit share in Q2, climbing from 13.5% to 18.3% as their shipments rose 76% Q/Q. Additionally, Samsung overtook Sony for the top LCD TV unit share of the 40″+ category.
- Sony (Tokyo:6758)(NYSE:SNE) remained #2 in LCD TV, although their share dropped from 13.4% to 11.7%. Despite gaining share in the 32″ category, they lost share in the 40″+ space to Samsung. Sony also rose from #3 to #2 in total TV shipments, although unit share fell from 10.6% to 9.4%.
- Panasonic (Tokyo:6752)(NYSE:MC) was still the North America market leader in PDP TV at 31.2%, down from 35% in Q1’08 as both Samsung and Vizio posted strong share gains. Panasonic led 50″ shipments by a large margin, while barely edging out Samsung for #2 at 42″. Q2’08 also marked the first full quarter of 46″ 1080p PDP shipments for Panasonic and easily led all other brands in 1080p PDP shipments.
- Vizio moved up to #2 in PDP, overtaking Samsung, with their share more than doubling to 25.1% on the previously mentioned strong 32″ HD PDP shipments. In LCD TV, Vizio fell from #3 to #5 at 7.5% unit share, as intense price competition from top brands at a wide range of retail outlets which pushed them from #2 to #3 in total TV unit share.
More extensive Q2’08 results can be seen in the following tables:
Table 1: Preliminary Q1’08 – Q2’08 NA Flat Panel TV Unit Share and Growth
Q1'08 Q2'08 Q/Q Y/Y Rank Brand Unit Share Unit Share Growth Growth ---- ----- ---------- ---------- ------ ------ 1 Samsung 14.0% 18.9% 75% 147% 2 Sony Corp 11.7% 10.4% 15% 185% 3 Vizio 12.7% 9.5% -3% 18% 4 LG Electronics 8.5% 8.2% 23% 80% 5 Sharp Corp 8.1% 6.9% 9% 28% Other 45.0% 46.1% 32% 22% Total 100.0% 100.0% 29% 49%
Table 2: Preliminary Q1’08 – Q2’08 NA LCD TV Unit Share and Growth
Q1'08 Q2'08 Q/Q Y/Y Rank Brand Unit Share Unit Share Growth Growth ---- ----- ---------- ---------- ------ ------ 1 Samsung 13.5% 18.3% 76% 155% 2 Sony Corp 13.4% 11.7% 15% 185% 3 LG Electronics 8.1% 7.8% 27% 91% 4 Sharp Corp 9.3% 7.8% 9% 28% 5 Vizio 13.2% 7.5% -25% -7% Other 42.6% 46.9% 38% 29% Total 100.0% 100.0% 28% 52%
Table 3: Preliminary Q1’08 – Q2’08 NA Plasma TV Unit Share and Growth
Q1'08 Q2'08 Q/Q Y/Y Rank Brand Unit Share Unit Share Growth Growth ---- ----- ---------- ---------- ------ ------ 1 Panasonic 35.0% 31.2% 20% 28% 2 Vizio 10.5% 25.1% 223% 225% 3 Samsung 19.8% 24.2% 65% 107% 4 LG Electronics 13.6% 10.7% 6% 35% 5 Sanyo 2.3% 3.2% 88% 48% Other 18.8% 5.6% -60% -73% Total 100.0% 100.0% 35% 34%
DisplaySearch’s TV market intelligence, including panel and TV shipments, TV shipments by region by brand by size for nearly 60 brands, rolling 16-quarter forecasts, TV cost/price forecasts and design wins can be found in its Quarterly Global TV Shipment and Forecast Report. For more information on this report, please contact Carl Holec at (512) 687-1505 or Carl_Holec@displaysearch.com.
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