Jiangsu Cable Selects BigBand Digital Video Networking Platform For Growth Of Digital TV ServicesWednesday, September 10th, 2008
Digital television deployment to millions of subscribers requires reliability and scalability
REDWOOD CITY, Calif. — BigBand Networks, Inc. (NASDAQ: BBND), a leading innovator in digital video networking, today announced that Jiangsu Cable is deploying its Broadband Multimedia-Service Router (BMR®) to process and deliver digital television services, including high definition (HD) and interactive television. The BigBand BMR will be deployed in the provincial capital and nine cities, and provide digital television services to millions of subscribers.
“Jiangsu Cable has embarked on one of the most ambitious rollouts of digital television in the world, and we’re delighted it has selected the BigBand BMR to manage and transport these services,” said David Heard, BigBand’s chief operating officer. “The BigBand BMR is a world-class product that has already been deployed by more than 50 customers across China. Our success at Jiangsu Cable underscores our commitment to the Chinese and other international markets.”
Jiangsu Cable, located on the east coast of China, has a long-term strategy of providing a suite of on-demand and interactive services, in standard and high definition, to 15 million subscribers. Jiangsu Cable is consolidating its existing infrastructures into a single network in order to accelerate the pace of its digital migration. At present, more than 250,000 Jiangsu Cable subscribers receive digital television services.
The BigBand BMR is one of the most widely-deployed, field-proven video networking platforms in the world. It supports a wide assortment of applications including HDTV, video on demand, network-based DVR, digital television management, IP video transport and digital simulcast.