NAGRA and AIHunters partner on automated ad insertionWednesday, August 17th, 2022
NAGRA And AIHunters Partner For Automated Ad Insertion
VILNIUS, Lithuania — AIHunters, a deep tech company specializing in cognitive automation solutions for the M&E industry, is happy to announce its pilot integration with NAGRA, a Kudelski Group company and the world’s leading independent provider of content protection and multiscreen television solutions. The project embraces AI-powered ad insertion functionality as a part of a seamless viewing experience for NAGRA sports apps.
“AIHunters has been a great technology partner helping us achieve the level of cognitive automation around ad insertion that’s needed. The AI-powered pipeline developed by them can precisely define the end of a period and automatically insert an advertisement block. This is a promising way of workflow automation enablement,” explains Sebastian Kramer, SVP of Business Development and Product Management at NAGRA.
“We’ve worked with NAGRA on identifying the demand for cognitive automation cases. The intelligent consumer-centric ad insertion solution proved to be the most valuable one. Since we already have a credible technological stack for context-aware ad insertion and overall sports content understanding, we’ve happily enrolled in this pilot project,” states Oleg Gubin, CEO at AIHunters.
AIHunters is building a unique cognitive computing-based platform that can analyze and act upon any video 50x the speed of a regular employee without compromising the quality of that analysis. This platform already covers more than 20 business cases.
“Our plans stretch as far as adding automated sports highlights delivery, powered by the CognitiveReelz™ Sports product,” elaborates the AIHunters CEO.
The pilot project will be demonstrated on the NAGRA stand (1.C81) at the forthcoming IBC 2022 show in Amsterdam from 9th—12th of September. Both partners express high hopes put on this year’s IBC in terms of propelling growth, creating more collaboration opportunities for the industry, and revisiting the existing ones.