Altice Portugal deploys EPG correction from Media Distillery

Tuesday, October 18th, 2022 
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Altice Portugal Goes Live with Media Distillery to Improve User Experiences and Ad Effectiveness

  • Portugal’s largest telecom service provider Altice Portugal has deployed EPG Correction Distillery™ from Media Distillery to ensure accurate EPG schedule information for TV broadcasts in its MEO IPTV/OTT service
  • Now 1.5 million MEO TV subscribers enjoy enhanced user experience (UX) in replay, start-over and catch-up, with accurate programme start-times and end-times
  • Altice Portugal is additionally leveraging AI-enabled time markers to insert advertisements in the replay environment, thereby improving ad effectiveness and monetisation potential

LISBON and AMSTERDAM — Media Distillery, leading provider of AI technology to optimise video UX, announces that Altice Portugal, the largest telecommunications service provider in Portugal, has gone live with EPG Correction Distillery™ to improve user experiences (UX) for subscribers to its MEO IPTV and OTT services.

The pioneering solution is now ensuring accurate start-times and end-times for 1.5 million subscribers across the most popular TV channels on MEO, the consumer TV service brand operated by Portugal’s largest operator of the same name, wholly owned by Altice Portugal.

Eliminating EPG inaccuracies delivers better UX

With EPG Correction Distillery, viewers get a better user experience because EPG programme schedule information is accurate. Typically, a TV service begins playing linear broadcasts at the EPG-indicated start-time. However, shows often don’t begin exactly at the time stated in the EPG. Without correction, on replay, the viewer might be compelled to watch the end of the preceding show. Conversely, if the programme begins before the time shown in the EPG, subscribers might miss the beginning of their selected show. These scenarios adversely affect the user’s viewing enjoyment and can cause significant frustration.

EPG Correction Distillery uses AI to automatically analyse broadcasts, in real-time, across multiple channels and makes adjustments so that replay start-times coincide with actual start-times of TV programmes as they are broadcast. As a result, users can trust the schedule information in their EPG, leading to harmonious viewing and enhanced service enjoyment.

AI-enabled time markers mean better ad insertion

Altice is additionally leveraging AI-enabled time markers, part of multiple award-winning Media Distillery technology, to insert advertisements in the MEO replay environment, thereby improving both ad effectiveness and monetization potential.

Time markers ensure that MEO can insert advertisements in a replay environment. As a result, the operator has the opportunity to benefit from a new revenue stream, meanwhile improving return on investment in content.

“Media Distillery’s innovations exemplify the future of video entertainment user experiences,” said José Pedro Nascimento, Director of Engineering and Operations at Altice Portugal.

“Consumers’ expectations, and the range of video content they demand, increase every day: EPG Correction Distillery is enabling us to provide a seamless discovery, selection and enjoyment journey, which is absolutely fundamental for a superior UX, while helping us to monetise growing replay usage,” Nascimento added.

“We’re very proud that Altice Portugal has chosen EPG Correction Distillery to provide its customers with enhanced viewing experiences,” said Roland Sars, CEO of Media Distillery.

“Furthermore, in leveraging our solution’s time markers, Altice can commercially benefit from seamless ad insertion, which ensures smooth transitions between programming and dynamically inserted advertisements, leading to enhanced revenue potential,” Sars added. “Altice is demonstrating its dedication to providing superior video services to consumers and we’re delighted to help Altice’s subscribers enjoy accurate EPGs and more harmonious UX.”

Today over 30 million homes worldwide enjoy superior TV viewing experiences thanks to Media Distillery technology.

Links: Media Distillery; Altice Portugal