Pixalate releases November 2022 CTV app spoofing report

Pixalate Releases November 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Comedy Central Sees Spoofing Rate Rise to 50-75% on Roku

LONDON and PALO ALTO, Calif. — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the November 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.

This report covers CTV App Spoofing numbers for November 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there.

Key Findings:

• Amazon Fire TV’s top spoofed apps remain consistent for another month, with the same apps appearing on the top 10 list as October, including Local Now, FilmRise, and Fox News.
• Multiple sports-focused Roku apps appear on the top 10 list, including NBA and Bally Sports. These apps had spoofing rates between 10-30% in November.
• For some Roku apps, spoofing rates spiked in November 2022. For example, Comedy Central saw its spoofing rate rise to 50-75% this month from less than 10% in October.

Disclaimer

The content of this press release, and the CTV Ad Fraud Series (the “Report”), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps in the Roku and Amazon app stores. Per the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”