AVOD to outgrow SVOD in Latin America

Latin American AVOD growth to exceed SVOD

OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion between 2023 and 2029 to reach $17 billion. From the additional revenues, SVOD will provide $2.8 billion and AVOD $3.5 billion. SVOD will remain the region’s largest OTT revenue source; contributing $10.1 billion by 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: “We expect that Netflix, Disney+, Paramount+ and HBO Max will all start hybrid AVOD-SVOD tiers in the short term – one for Spanish-speaking Latin America and another for Brazil. These four platforms will command more than half the region’s OTT revenues by 2029. We estimate that these four platforms will collectively generate $1.5 billion in AVOD revenues by 2029.”

One significant local player missing from the chart is Brazil-only Globoplay which will have revenues of $1.6 billion by 2029 – $0.6 billion from SVOD and $1.0 billion from AVOD.