Pay TV and paid video content revenues in Germany rose again in 2022

Pay TV and paid video content revenues in Germany rose again in 2022

BERLIN — The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.

The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.

In 2022, revenues for pay TV and paid video-on-demand in Germany rose by nearly 5 % to €4.9 billion. Looking ahead, VAUNET projects an 8 % revenue growth for 2023, estimating turnover of €5.3 billion. The German-speaking GSA region, encompassing Germany, Austria, and Switzerland, mirrors this growth trend. The region boasted a revenue increase of approximately 4 % in 2022, amassing €5.8 billion, and is poised to exceed €6 billion (forecasted €6.3 billion) for the first time in 2023.

VAUNET (German Media Association), the umbrella organization for commercial audiovisual media in Germany, highlighted these trends in its newly released annual report, “Pay TV and Paid-VoD in Germany”. Unveiled today, this report covers the industry’s performance for both 2022 and the projections for 2023.

It reports that the number of pay TV subscriptions in Germany rose to 10.1 million in 2022, a shift from 9.6 million in the previous year. On the viewership front, AGF-licensed pay TV channels garnered a monthly average reach of 17.7 million pay TV viewers in the first half of 2023. This year, VAUNET anticipates a marginal increase in video streaming subscriptions, rounding off to approximately 10.3 million. Additionally, by the end of 2022, Germany had 19.8 million SVoD subscriptions. VAUNET predicts this number will breach the 20 million threshold this year, reaching an estimated 20.8 million.