Via LA adds three new members

Via Licensing Alliance’s ATSC 3.0 Broadcast Patent Pool Builds Momentum with Three New Members

SAN FRANCISCO — Today, Via Licensing Alliance (“Via LA”), the collaborative licensing leader, announced three new licensors to its ATSC 3.0 patent pool, including IDEAHUB, Inc., Technology in Ariscale, LLC, and SK Telecom. As broadcast technology improves, so do the expectations of over-the-air television consumers across the globe. By joining the ATSC 3.0 patent pool, these new members will have greater ease and opportunity to provide end users with the highest quality video and audio technologies, such as 4K / UHD, personalized programming and interactive television broadcasts.

This news follows TCL’s milestone participation, announced in September of 2023, and marks significant momentum as the pool continues to build a robust portfolio with 17 licensors. Due to increased demand in the core technologies offered through ATSC 3.0, Via LA has extended its early bird rates through the end of March.

“By joining Via LA’s ATSC 3.0 patent pool, we can incorporate many innovations available in this new technology to deliver improvements directly to our customers,” said Yang-won Jung, Executive Vice President of IDEAHUB, Inc. “Via LA’s breadth, value, and efficiency in their suite of patent offerings make it an easy choice to help grow and evolve our own technologies.”

Through the Via LA pool, product manufacturers have access to a fair, transparent license to licensors’ ATSC 3.0 standard essential patent portfolios — with patents covering many of the core technologies that apply to the key specifications with ATSC 3.0 innovations.

“Via LA’s ATSC 3.0 patent pool is thrilled to welcome these three innovative companies that deeply understand the importance of strong intellectual property as well as the opportunity that a patent pool like Via LA’s can provide them in this rapidly growing field,” said Heath Hoglund, President, Via Licensing Alliance. “This new wave of licensors demonstrates continued market demand for the technologies in our ATSC 3.0 pool. We believe future implementers that recognize the value of our other programs will join this pool as more countries adopt the standard.”

The ATSC 3.0 next-generation terrestrial broadcast standard is defined by the Advanced Television Systems Committee, Inc., an international, non-profit organization developing voluntary standards for digital television. ATSC 3.0 improves the television viewing experience with robust transmission for reception on both fixed and mobile devices, compression efficiency, and expanded accessibility, personalization, and interactivity.