Miniweb to Demonstrate Broadcast and Broadband Interactive Services Platform at IBC

Wednesday, September 3rd, 2008

Miniweb to Demonstrate Broadcast and Broadband Interactive Services Platform at IBC

Miniweb, the Interactive Service Provider that enables targeted, web-style advertising and interactivity on the TV, will demonstrate its platform at IBC 2008 (stand IP252). Miniweb allows broadcasters, network operators, content owners and advertisers to easily and cost effectively deliver new services that monetise viewer see, search and spend actions. The company will arrive at IBC on the back of its latest award nomination, having been shortlisted in the ‘Best Interactive TV Technology or Application’ category for the CSI Product of the Year Awards, alongside Cabot Communications & BBC, Harris Corporation and NDS. The award ceremony will be held at the IBC exhibition on Saturday, September 13th. This award nomination follows April’s announcement of Miniweb being named as a Red Herring Europe 100 winner, recognition as one of the most promising private companies driving the future of TV and video services.

“We are delighted to be shortlisted for the CSI Product of the Year Awards at this year’s IBC. To be recognised alongside some of the industry’s major players at such an early stage of our development is an important achievement for our company,” said Andrew Carver, CEO, Miniweb. “We look forward to demonstrating our device agnostic, interactive service platform to IBC visitors. It allows the cost effective creation and delivery of converged broadcast and broadband entertainment that provides personalised web-style interactivity for viewers across multiple TV distribution networks.”

Miniweb will demonstrate its Interactive Service Platform, which makes it easy to re-purpose and successfully deploy internet content as an interactive TV service. Miniweb has also produced the tools and templates that make it easy and quick to design, build and publish interactive TV Sites with low cost author-once publishing and automated deployment for maximum viewer reach.

TV Sites are interactive destinations that are made available to the consumer through the TV Key homepage accessed using a TV remote control. A specific site can be accessed directly by entering a numeric shortcut known as a TV Key, which can be used as an on-screen interactive prompt and connects a viewer directly to a TV Site. TV Keys are the best on-screen response mechanism for content owners, as unlike phone numbers or web URLs, they are easily remembered and entered with a remote control.

“Broadcasters can now deliver targeted and relevant interactivity to make their channels more engaging by enhancing their programming with broadband delivered, internet derived content. The Miniweb platform drives down the cost of developing and deploying interactive content to viewers across multiple types of TV distribution networks. Network operators are now in a position to provide access to a personalised broadcast and broadband entertainment proposition to a single device,” said Ian Valentine, Chief Architect and Founder, Miniweb. “Anyone keen to understand how TV interactivity is now an affordable and revenue-generating proposition can visit us at IBC. We look forward to demonstrating how Miniweb uniquely puts interactivity within the reach of all the players in the value chain and enables them to revolutionize how consumers engage with entertainment, information and advertising.”

Ian Valentine will deliver a business briefing at IBC on Saturday 13th September in Room A, First Floor, next to the IBC Big Screen Experience, on the subject of “Providing enhanced applications for TV network operators and broadcasters”. The session begins at 9.30am, with Mr Valentine due to speak at 10.00am.