BSkyB Interim Results For The Six Months Ended 31 December 2008

British Sky Broadcasting (LSE:BSY) DTH customer net additions were 171,000 in the three months to 31 December 2008, 2% higher year on year, taking our total base to 9.238 million customers. Gross customer additions of 398,000 were 3% higher year on year and churn fell to 9.9%, one percentage point lower than the previous quarter and 0.1 percentage points lower year on year.

Total product sales increased by 7% year on year in the second quarter with more than half of all customers now taking Sky+. Building on this success, sales of Sky+HD reached unprecedented levels in the second quarter, with net additions of 188,000, double the rate of first quarter additions and five times the rate seen in the fourth quarter of last year. We now offer access to 31 quality high definition (HD) channels covering a broad range of content, making Sky the clear leader in HD in the UK and Ireland. Total Sky+HD customers have now reached 779,000, or 8% of our customers, generating incremental annualised revenue of around £80 million through additional subscriptions.

Customer Metrics (‘000s):

                           As at      As at
                       31-Dec-08  30-Sep-08  Change
                       ---------  ---------  ------
Total customers            9,238      9,067     171
Additional products
  Sky+                     4,650      4,135     515
  Multiroom                1,723      1,655      68
  Sky+HD                     779        591     188
  Broadband                1,955      1,792     163
  Telephony                1,500      1,361     139
Other KPIs
  Churn for the quarter
    (annualised)            9.9%      10.9%   -1.0%
  ARPU                      £444       £430    +£14

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