Auvitek Launches AU852x Demodulator Family

Monday, January 8th, 2007

Fremont, Calif. — Auvitek International Ltd. today announced the AU852x family of 6th generation HDTV and ATV Demodulators. All of the new ICs provide leadership performance in ATSC (8-VSB), digital cable (QAM) and legacy analog TV applications.

The new products, sampling now and available for mass production in Q1’2007, include the AU8521 optimized for PC-TV applications, the AU8522 targeted at dual ATSC/NTSC systems, the AU8523 cost-optimized for systems with external analog decoders, and the AU8524 cost-optimized for digital only receivers. All employ Auvitek’s patent-pending FADE™ (Fully Adaptive Demodulation and Equalization) technology to deliver optimal performance across the continuum of infinitely diverse signal conditions existing today. Building on the recognized performance of the earlier AU850x family, released these new ICs were recently described by the CRC, an independent DTV testing authority, as achieving “the longest echo span that CRC have tested.”

For PC applications, Auvitek provides reference designs, software and WHQL and/or Vista certified drivers which are all available now. For CE applications, Auvitek offers a complete software driver suite as well as development boards and reference designs.

Auvitek President and CEO Pete Birch noted “Demodulator Performance can make or break the customer experience in DTV. The AU852x family of ICs follows the Auvitek philosophy of delivering optimized solutions that allow customers to maximize their enjoyment of the exciting display technologies available both today and in the future.”

In addition to extremely low power, the 852x family offers full compliance with the ATSC A/74 recommendations for digital TV receiver performance metrics. The 852x products provide outstanding performance not only in the lab but also in the infinitely diverse range of real world reception conditions making this family the leading VSB solutions on the market.

AU852x performance will be demonstrated at the 2007 Consumer Electronics Show (CES) in the Sands Hotel at Auvitek’s Booths 68341 and 68342.