Digital TV News: Foxtel Media

Foxtel Media to digitise linear ad impressions with tvbeat
Oct 17, 2024 – Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
News categories: Foxtel Media, tvbeat, Nev Hasan, Robert Farazin, Advertising, Australia, Cable TV, Digital TV, Satellite, Set Top Box

Foxtel Media to launch new audience measurement solution
Oct 17, 2024 – Foxtel Media is to launch a new audience measurement solution to better capture and report the viewing habits of all of the Foxtel Group’s 4.8 million linear and streaming subscribers.
News categories: Foxtel Media, Kantar Media, Mark Frain, Advertising, Australia, Big Data, Digital TV, Set Top Box, Streaming

Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories: Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box

Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories: Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming