Digital TV News: Interactive Avenues
Interactive Avenues partners with mediasmart for programmatic and CTV advertising in India
Jul 1, 2021 – Interactive Avenues has announced that in partnership with Affle's mediasmart it will be one of the first agencies in India to offer measurable programmatic CTV advertising solutions to its clients.
News categories:
mediasmart, Interactive Avenues, Noelia Amoedo, Amardeep Singh, Advertising, Digital TV, India, Streaming
MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories:
MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite
Disney+ Hotstar collaborates with MediaMath on audience-based marketing
Dec 4, 2020 – Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a trusted, and brand-safe environment.
News categories:
MediaMath, Hotstar, Pranjal Desai, Nitin Bawankule, Umesh Krishna, Amardeep Singh, Advertising, Digital TV, India, Streaming
Latest News
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution
- Tubi launches shoppable experience with Shopsense AI
- Paramount and Nielsen sign measurement and analytics deal
- Barb releases Q4 2024 UK SVOD subscription data
- InterDigital initiates patent litigation against Disney
- Charter video customers down 123,000 in 4Q 2024
- Pixalate releases Q4 2024 CTV device market share reports
- Telia adds 125,000 TV subscribers in 2024
- Comcast domestic video subscribers down 311,000 in 4Q 2024