Digital TV News: McDonough School of Business
Audience's emotional response predicts future live TV viewership
Jan 25, 2018 – Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
News categories:
Canvs, McDonough School of Business, Jared Feldman, David Schweidel, Digital TV, Market Research, USA
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