Digital TV News: Media Rating Council
Media Rating Council issues Digital Audience-Based Measurement Standards
Dec 7, 2017 – The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
News categories:
Media Rating Council, George W. Ivie, Advertising, Big Data, USA
Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
Feb 27, 2012 – Adobe Systems (NASDAQ:ADBE) has unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
News categories:
Adobe Systems, Advertising, MWC24, Streaming
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