Digital TV News: Proximic
Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories:
Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide
Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories:
Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA
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