Digital TV News: Pure X Media
Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories:
Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland
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