Digital TV News: Viant

Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories: Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

Viant integrates with WideOrbit to automate linear TV ad buying
May 5, 2020 – Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
News categories: Viant, WideOrbit, Jon Schulz, Mike Zinsmeister, Advertising, Digital TV, USA