Digital TV News: dataBreeders
Commercial broadcasters launch cross-platform ad measurement in Finland
Oct 22, 2024 – Commercial broadcasters in Finland have launched SpotOn, an advertising measurement system developed by dataBreeders that reports profiled contacts, reach and frequency across devices.
News categories:
Screenforce Finland, Riina Aho, Advertising, Big Data, Digital TV, Finland
Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories:
Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland
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