Digital TV News: Adam Gerber
'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories:
Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA
Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories:
Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories:
VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
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