Digital TV News: Alison Levin
Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories:
Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA
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