Digital TV News: Alistair Sutcliffe

Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories: Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA