Digital TV News: Amanda Garcia
Comcast Advertising report reveals how F.A.S.T. is changing the TV advertising landscape
Jul 21, 2022 – Comcast Advertising has released a report highlighting the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
News categories:
Comcast Advertising, James Rooke, Amanda Garcia, Advertising, Digital TV, Market Research, Streaming, USA
Latest News
- CDNetworks powers VSTV K+ OTT streaming in Vietnam
- 24i and Amagi partner to enable rapid launch of streaming services
- Net Insight and Skyline partner on live video workflows
- Mixed fortunes for pay TV in the Asia Pacific region
- Evolution Digital integrates OpenSync with an Android TV set-top box
- ARF calls for move away from TV households as basis of TV measurement
- 76% of SVOD services to introduce ads in the next two years
- Free, ad-supported streaming takes off in the U.S.
- NextGen TV begins broadcasting in Des Moines, IA
- PANTAFLIX to dispose of streaming technology subsidiary
- Harmonic powers live sports streaming for VertiCast
- Eurovision Sport selects Ad Insertion Platform monetization solution
- TV reception over the Internet continues to grow in Switzerland
- Ateme launches statmux for NextGen TV and streaming services
- Canela Media chooses Amagi for FAST content monetization
- SES in discussions regarding possible combination with Intelsat
- Comscore expands 48-hour television reporting
- TCCL deploys iWedia Android TV Custom Launcher
- LiveU joins AWS Partner Network
- 63% of rural Americans bundle internet and TV