Digital TV News: Anudit Vikram
Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories:
Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA
Latest News
- TISA deploys Bitmovin Live Encoder to power live sports experiences
- East Asia leading the world in subscription bundling
- Madhive selects Samba TV as audience targeting partner
- Malaysia carries out first 5G live broadcast
- N. American consumers pulling back on entertainment spending
- INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
- Amagi and Phenix offer sub-second latency streaming with SSAI
- Sky Switzerland early adopter of Zattoo's Stream API product suite
- Free Live Sports launches with 100+ free streamed sports channels
- DIRECTV to acquire EchoStar video distribution business
- Fubo launches multiview beta feature on select Roku devices
- Gracenote and Amagi streamline FAST for content publishers
- Bouygues Telecom upgrades automated testing capability with Witbe
- LG and Rakuten TV launch VOD service in Europe
- Slovak Telekom selects MediaKind for next-generation TV headend
- Hallmark and Accedo expand partnership with new streaming service
- Meta introduces Orion augmented reality glasses
- California approves 'click or call to cancel' subscriptions bill
- EU clears Swisscom's acquisition of Vodafone Italia
- Barb extends campaign planning to include discovery+ and Netflix