Digital TV News: Anudit Vikram
Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories:
Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA
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