Digital TV News: Asaf Davidov
New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories:
Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA
Roku enabled for four-screen measurement in Nielsen Total Ad Ratings
Sep 29, 2022 – Nielsen (NYSE: NLSN) has announced that Roku (Nasdaq: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
News categories:
Nielsen, Roku, Asaf Davidov, Kim Gilberti, Advertising, Big Data, Digital TV, USA
Latest News
- Sky rolls out Entertainment OS 1.1 update
- Comedy most pirated genre of entertainment
- Viaccess-Orca and Broadpeak achieve 3-second latency for live sports streaming
- Globecast powers distribution of 2022 World Cup for New World TV
- Ateme reduces latency to under four seconds for Cyta's OTT channels
- Digiturk deploys Irdeto 360 Video Security Services
- ThinkAnalytics unveils new customer wins
- Netgem to initiate sale of activities other than TV streaming
- Synamedia delivers low latency World Cup streaming for Cellcom
- NEXTGEN TV broadcasting begins in Boston
- SkyShowtime announces line-up ahead of launches in Central & Eastern Europe
- Global online video subscriptions to reach 1.7bn in 2023
- BARB launches API giving clients direct access to viewing data
- Roku makes deal with Warner Bros. Discovery for The Roku Channel
- Trinidad and Tobago selects ATSC 3.0 for DTT
- Faurecia-Aptoide and Catappult launch app distribution hub for cars
- 24i supports launch of Philips Hue Sync TV App
- J:COM deploys Qwilt Open Caching solution
- Breezeline Stream TV comes to Cleveland and Columbus, Ohio
- Sale of Millicom to Apollo Global Management and Claure Group in discussion