Digital TV News: Belinda Beeftink
BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories:
BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK
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