Digital TV News: Brian Hughes
WarnerMedia and IPG Mediabrands run audience-based currencies comparison
Apr 7, 2022 – WarnerMedia Ad Sales and IPG Mediabrands have launched a test-and-learn for alternative measures of video ad performance to provide a side-by-side look at three contenders in the alternative currency space when running the same campaigns.
News categories:
WarnerMedia, MAGNA, IPG Mediabrands, JP Colaco, Dani Benowitz, Brian Hughes, Advertising, Big Data, Digital TV, USA
Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories:
Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA
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