Digital TV News: Brian West
CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories:
CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA
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