Digital TV News: Caroline Horner

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

605 provides attribution for Canoe addressable campaigns with AMC
Jul 7, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA