Digital TV News: Celeste Castle

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA