Digital TV News: Dan Rosenfeld
73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories:
Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA
Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories:
Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA
Latest News
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring
- Sky introduces Sky Glass Gen 2
- Harmonic video streaming qualified on Akamai Cloud
- Space Norway orders THOR 8 satellite from Thales Alenia Space
- Barb appoints MediaSense and Snowflake for Barb Data Hub
- Lionsgate reports results for third quarter FY2025
- LG Ads study shows dramatic shift to CTV for live sports
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution