Digital TV News: Dave Helmreich
Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories:
Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide
CTV now accounts for over half of global video impressions
May 11, 2023 – CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021 - with mobile and desktop steadily declining - according to a report from Innovid (NYSE: CTV).
News categories:
Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide
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