Digital TV News: Dave Helmreich
Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories:
Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide
CTV now accounts for over half of global video impressions
May 11, 2023 – CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021 - with mobile and desktop steadily declining - according to a report from Innovid (NYSE: CTV).
News categories:
Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices