Digital TV News: David Amodio
Channel 4 launches 'Dynamic TV' - a European first in VoD ad targeting
Jan 23, 2019 – Channel 4 has announced the launch of Dynamic TV - an ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs for the first time, as well as on mobile and desktop VOD platforms.
News categories:
Channel 4, Innovid, David Amodio, Tal Chalozin, Advertising, Big Data, Digital TV, Smart TV, Streaming, UK
Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories:
Channel 4, David Amodio, Advertising, Big Data, Digital TV, Streaming, UK
4Sales release world's first 360° TV VoD ads
Mar 15, 2017 – 4Sales has announced the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Ad 360 is developed by video technology partners Innovid.
News categories:
Channel 4, Innovid, Honda Motor Europe, South African Tourism, David Amodio, Matt Colebourne, Jennifer Shuker, Tolene van der Merwe, Digital TV, Metaverse, South Africa, UK
Latest News
- VIZIO selects Whip Media for WatchFree+ ad revenue reporting
- Qwilt partners with Telefónica to provide CDN services in Spain
- Ateme launches 'audience-aware' streaming solution
- SAPEC to develop encoder for first live 8K DTT broadcast
- Big Media launches The New Frontier channel with VlogBox
- Bedrock expands 6play max availability to more connected devices
- Slower AR/VR headset shipment growth expected for 2023
- Netgem completes sale of Fibre France business to Nordnet
- Integral Ad Science ad verification goes live with Netflix
- DoubleVerify media quality measurement now available to Netflix advertisers
- EU clears acquisition of VOO and Brutélé by Orange, subject to conditions
- Liberty Global Belgium to launch takeover bid for Telenet Group Holding
- Proximus extends partnership with ThinkAnalytics
- Allente launches Google TV device powered by 3SS and SEI Robotics
- Streaming TV now most-watched TV form in the EU5
- StarHub introduces interactive advertising with Hoppr
- Breezeline Stream TV launches in Pennsylvania
- SES-18 and SES-19 C-band satellites for the U.S. successfully launched
- OTT TV revenues in Western Europe to reach $45 billion by 2028
- DVB publishes updated Multicast ABR specification and guidelines