Digital TV News: David Ellem
OzTAM introduces Australia's first all-screen integrated TV database
Jul 30, 2018 – Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (VOZ) in 2019.
News categories:
OzTAM, Nielsen, Doug Peiffer, David Ellem, Advertising, Australia, Big Data, Digital TV
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