Digital TV News: Debbie Weinstein
Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories:
Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA
Nielsen to measure CTV campaigns on YouTube & YouTube TV
Oct 15, 2020 – Nielsen has announced that it will measure YouTube’s streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.
News categories:
Nielsen, YouTube, Scott Brown, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA
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