Digital TV News: Dev Sangani
Sky partners with TVSquared to track TV campaigns to online visits
Jul 24, 2020 – Sky Media and TVSquared are to launch a direct web attribution tool. With the tool, advertisers can measure the impact a TV campaign has in generating interest and subsequent traffic to a brand’s website and apps.
News categories:
TVSquared, Sky Media, Calum Smeaton, Dev Sangani, Advertising, Big Data, Digital TV, UK
Latest News
- Egyptian National Media Authority to deploy R&S DVB-T2 transmitters
- TiVo selects Pindrop voice authentication
- Comscore to offer cross-platform movie measurement
- Sales of Smart TVs up 20% in Germany in 2020
- RTL AdConnect and smartclip team up on addressable advertising
- TV markets growing in Central Asia driven by OTT and mobile
- Competition driving OTT TV & video subscription growth
- WarnerMedia taps Alpha Networks to power UX for Toonami Max
- Wyplay becomes Alexa Solution Provider
- Sky Media appoints TVbeat as TV data verification partner
- Amazon wins as British viewers are desperate for more sport
- Netflix releases 4Q 2020 results
- Pearl TV broadcasters welcome FCC easing of SFN regulations
- Paramount+ from ViacomCBS to launch on March 4th
- Firstlight Media builds OTT platform on Google Cloud
- Cogeco EPICO IPTV service launched
- Enghouse and Access Communications offer hosted TV services in Canada
- MENA pay TV revenues continue to fall
- FCA first automotive OEM with Alexa Custom Assistant
- Firstlight Media and NPAW optimise CDN switching for OTT providers