Digital TV News: Dev Sangani
Sky partners with TVSquared to track TV campaigns to online visits
Jul 24, 2020 – Sky Media and TVSquared are to launch a direct web attribution tool. With the tool, advertisers can measure the impact a TV campaign has in generating interest and subsequent traffic to a brand’s website and apps.
News categories:
TVSquared, Sky Media, Calum Smeaton, Dev Sangani, Advertising, Big Data, Digital TV, UK
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