Digital TV News: Evy Galiatsatos
Ampersand launches platform for audience-based TV advertising
Jan 23, 2020 – Ampersand has launched The AND Platform, a planning, buying and measurement platform for audience-based TV advertising. Covering linear, streaming and digital video, the platform offers reach across 85 million households, 120 cable networks and more than 55% of addressable households.
News categories:
Ampersand, Nicolle Pangis, Evy Galiatsatos, Advertising, Big Data, Cable TV, Digital TV, Streaming, USA
Latest News
- Record YoY growth for India's Smart TV market in Q2
- Disney+ comes to Panasonic TVs
- Innovid introduces interoperable infrastructure for identity resolution
- Ampersand launches improved solution for multiscreen TV campaign measurement
- Dl Gtpl chooses ATEME cable headend solution
- Vewd enables video calling and targeted advertising on the TV
- Rakuten and Telefónica launch event booking app on Movistar+ TV
- C&W Panamá to acquire América Móvil's Panama operations
- Actus Digital to show optimized OTA and OTT monitoring at NAB Amplify
- netplus.ch selects Agama for network monitoring and analytics
- FTTH deployment progressing at a rapid pace in Europe
- Ad Insertion Platform integrates Zixi for targeted ad delivery
- Città Telecom selects SmartLabs for OTT provision
- NAB Show 2021 cancelled as an in person event
- Whip Media partners with Simply.TV for TV metadata
- Record-breaking U.S. movie and TV viewership continued in 1H 2021
- NEXTGEN TV launched in Cincinnati, OH
- Accedo adds support for multiple DRMs to its Marketplace
- Amagi adds FAST channels to Rakuten TV line-up
- Telefónica securely signs Proteus STB software images with Fastcom