Digital TV News: Fatima Dowlet
StackAdapt offers access to Channel 4 programmatic inventory
Dec 4, 2024 – StackAdapt has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.
News categories:
StackAdapt, Channel 4, Ed Mullins, Fatima Dowlet, Advertising, Digital TV, Streaming, UK
Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories:
Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK
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