Digital TV News: Gareth Tomlin
Network 10 to provide ID-linked addressable segments to advertisers
May 28, 2019 – Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
News categories:
Network 10, Rod Prosser, Gareth Tomlin, Advertising, Australia, Big Data, Digital TV, Streaming
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